The style, from within
What a Liberty hotel is
When we speak of Art Nouveau and Liberty style we are speaking of the same thing under two names: "Art Nouveau" is the French and international term, "Liberty" is the Italian version, borrowed from the Liberty department store in London. It is the decorative language that sweeps across Europe between 1890 and 1914: the curving line, ornament inspired by nature, the flower as the founding motif. It is no accident that in Italy it was also called the floral style.
The Lilium lives in an Umbertine building on Via Venti Settembre, that late-nineteenth-century Rome built after Unification: sober façades, high ceilings, generous proportions. Onto that framework we have grafted Liberty as a grammar of interiors — not a stage effect, but the thread that ties every space together, from the hall to the last room.
It is this consistency that sets a true Art Nouveau hotel in Rome apart from those who hang a few floral prints and call it a style. Here the flower is not an ornament: it is the organising principle.